Vertical Entertainment Picks Up Directors Meagan Good, Tamara Bass Film ‘If Not Now, When?’
Deadline is reporting that Vertical Entertainment has picked up the North American rights to the If Not Now, When?, an ensemble drama co-directed by Meagan Good and Tamara Bass. The pic is slated for a day-and-date release on January 8. Written by Bass, the film follows four friends, who met in high school and are bonded by an event, are suddenly forced back together when one of them suffers a crisis.
Good and Bass also co-star alongside Meagan Holder (Fox’s Pitch), Mekia Cox (ABC’s The Rookie), Niles Fitch (NBC’s This Is Us), Lexi Underwood (Hulu’s Little Fires Everywhere), Edwin Hodge (Six), and McKinley Freeman.
If Not Now, When? introduces us to Suzanne, Patrice, Tyra and Deidre, who have been friends since meeting at 14. Over the course of their lives, fights, disagreements and love have caused friction and distance to manifest between some of them, particularly Suzanne and Patrice, who haven’t spoken in almost 15 years. When Tyra, who is mother to 14 year old Jillian, suffers a crisis, all four women are drawn back together to make it through, and soon discover that they also need each other, and that sisterhood, to make it through what is currently happening in their individual lives.
“Making this film was a true labor of love,” Good and Bass expressed. “We set out to do something that most people felt we couldn’t do and the result is a film with a lot of heart and our love letter to our sisterhood.“
“If Not Now, When is an honest and deeply raw feature debut from co-directors Bass and Good”, said Rich Goldberg, co-president of Vertical. “The film’s theme of the importance of genuine sisterhood brought to life by the incredible performances from the ensemble cast are sure to resonate with audiences long after watching. We are proud to partner with these talented female filmmakers to bring this film to North American audiences early next year.”
Good produced the pic with Bass under their Krazy Actress Productions banner along with Datari Turner and Sway Calloway.
Victor Oladipo, James Henderson, and Nieman Johnson served as exec producers. The deal was negotiated by Peter Jarowey and Josh Spector at Vertical with Gersh Film Finance on behalf of the filmmakers.