Sarah Jessica Parker talks “And Just Like That…It’s Been 25 Years, A Sex and the City Experience”
To commemorate the milestone of 25 years of Sex and the City and celebrate the upcoming season two premiere of And Just Like That, Max provided fans with an opportunity to immerse themselves in TV’s most fabulous franchise with the “And Just Like That…It’s Been 25 Years, A Sex and the City Experience.”
“And Just Like That…It’s Been 25 Years, A Sex and the City Experience” will be open from Thursday, June 8th through Sunday, June 11th.
Upon entering guests can take photos with the recreation of Carrie’s Brownstone stoop & her apartment, including a photo opportunity in front of Carrie’s infamous laptop, gazing out the window as they “couldn’t help but wonder…”. As guests continue their journey, they will walk into Carrie’s Closet Experience, where guests will enter a dream-like experience that highlights the characters’ best fashion from all seasons of Sex and the City through And Just Like That…. This unforgettable immersive experience will allow fans to see, feel, and hear the costumes of the series in an entirely new way.
Once fans exit Carrie’s Closet Experience, they will be prompted to explore an abundance of Sex and the City and And Just Like That touchpoints, including unmistakable nods to the original series, such as iconic outfits, bags, and heels curated by costume designers Molly Rogers and Danny Santiago, an Interactive Post-it® wall, a gift shop with an exclusive line of SATC25 merch, a Cosmopolitan Bar sponsored by Ketel One Vodka serving the iconic class as well as a non-alcoholic option, and of course, more social-worthy photo opportunities.
On Thursday, June 8th, Max partnered with Vogue to host an opening day celebration, including a panel conversation about the series’ fashion legacy with Sarah Jessica Parker and the series’ costume designers, Molly Rogers & Danny Santiago.
CARRIE’S CLOSET
To execute "Carrie's Closet," Max teamed up with creative studio Framestore to bring to life this fully immersive experience, taking you on a journey through Carrie’s most iconic looks over the years.
Guests enter the experience and embark on a journey through time and fashion, reframing the connection between fashion nostalgia and cutting-edge technology as they relive some of the most iconic looks seen across all six seasons of the Sex and the City series, season one of And Just Like That before and ending with a preview of looks from the highly-anticipated second season of the series.
A mesmeric floral design guides guests through the timeline of Carrie's classic looks. Framestore deployed disguise’s hardware and software solutions to power the immersive show that spans eight ten-foot LED screens over a forty-foot run, while mirrors separate each screen allowing for beautiful selfie moments for guests within the space.
Thanks to other advanced AI technologies for content generation, lower-resolution Sex and the City footage is taken to new heights. The creative team upscaled the footage to an impressive 4k resolution and created slow-motion footage from the original 24p footage. With this technology, we could slow the footage down to speeds as low as 30% of the original, providing the artists and editors with new creative opportunities by allowing us to display the footage at a higher quality on the ten-foot tall LED screens.
SPONSOR INFO
Ketel One Vodka, LG, Post-it®, Garde Robe by UOVO, Magnolia Bakery and Dearest Rachel.
EXPERIENCE SEX AND THE CITY & AND JUST LIKE THAT
Tributes to the four leading ladies of Sex and the City
The classic brownstone stoop & iconic apartment
Carrie’s Closet Experience
Costume, Shoe, and Accessory Display curated by Molly Rogers and Danny Santiago
Interactive Post-it® Wall
Cosmo Bar (with virgin + non-virgin options)
Partnership integrations including Magnolia Bakery
ACTIVATION HOURS (4-day event)
Thursday, June 8: 10:30AM-2:00PM
Press Hour: 9:30AM-11:00AM
General Admission: 10:30AM-2:00PM
Friday, June 9: 9:30AM-6:30PM
Saturday, June 10: 9:30AM-6:30PM
Sunday, June 11: 9:30AM-6:30PM
ABOUT AND JUST LIKE THAT SEASON 2
Season two of AND JUST LIKE THAT… from executive producer Michael Patrick King, alongside stars and executive producers Sarah Jessica Parker, Cynthia Nixon, and Kristin Davis, will debut this June on Max.
