Exclusive: Anthony Anderson and his partnership with Charmin

During the SAG-AFTRA strike, when actors weren’t permitted to promote any content associated with networks and film studios on any platform, including social media, some to chose to highlight some of their worthy causes that’s opposite of the strike. Actor Anthony Anderson, who’s best known for work on TV and film, including ABC’s Black-ish, is currently collaborating with Charmin to promote its latest product: Ultra Soft Smooth Tear.

Charmin has reinvented the square by replacing the traditional perforation line with a wavy edge to provide a better, smoother tear, and launched Smooth Tear as part of the Ultra Soft category to offer a more enjoyable go.

“This is something the toilet paper category hasn’t seen, and we’ve spent more than five years perfecting the technology and design behind it,” said Rob Reinerman, Charmin Vice President, Procter & Gamble.

Blackfilmandtv.com’s Wilson Morales spoke with Anthony Anderson on his partnership with Charmin and other projects he’s working on.

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